42 pages • 1 hour read
Nir EyalHooked: How to Build Habit-Forming Products
Nonfiction | Book | Adult | Published in 2013A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
Before You Read
Super Short Summary
In Hooked, Nir Eyal provides a guide for businesses and tech designers on creating habit-forming products using a four-step model: Trigger, Action, Variable Reward, and Investment. The book emphasizes the importance of user engagement for long-term success and ethical considerations in persuasive design. Eyal uses case studies to illustrate his points and offers practical advice for applying his model to various products. Negative emotions are discussed as potential triggers.
Reviews & Readership
Review Roundup
Hooked by Nir Eyal provides compelling insights into user-centric product design, effectively using behavioral psychology principles to explain how companies can create habit-forming products. However, critiques point to ethical concerns and the potential for misuse. Ultimately, the book is a must-read for marketers and designers, despite its controversial edges.
Who Should Read Hooked?
A reader who would enjoy Hooked by Nir Eyal is likely interested in understanding the psychology of customer behavior and building habit-forming products. Fans of Influence by Robert Cialdini and Made to Stick by Chip and Dan Heath will find valuable insights in Eyal’s practical approach to behavioral design.